Turns Out Just Saying A Marketing Campaign Is Viral Doesn't Make It So

In case you hadn't realized it, a new research report (that I'm sure you can buy for plenty of money) says that it's not so easy to make a viral marketing campaign actually be viral. Who knew? Well, probably everyone but some marketers. Viral campaigns are nice if you can get them to work, but betting an entire strategy on a viral campaign is pretty dangerous, no matter how much the media pretends that there's some secret magical formula to make products viral.

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Posted: 7/10/2008 3:23:39 AM

Link: techdirt.com

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